The revolution in the culture of drinking alcohol was accomplished when the founders of the Austrian company Wenger Corporation came to an idea to pour vodka into aluminum tubes. This is how the famous vodka GO - the first alcoholic drink in the tubes, which were previously used in the food industry, only to pack sauces and pastes.
Innovative product GO made the present furor and brought international fame to its creators. Alcoholic drinks in colored tubes are being exported to 15 countries, and in 2007 appeared on sale in the U.S. and Australia.
This small aluminum tubes could easily be mistaken for lip glow and can fit any lady's purse. I'm not saying that all the women of the world should go out and get wasted, but at least now, they won't look like punks dragging the whole bottle.