We all know the feeling when we go to a fast food place and get something from their menu, and we end up disappointed because the real burger, taco or whatever we got doesn't even remotely look like the one in the ad. And it is even worst of you eat it there, because they have colored images of fast food looking mouthwatering hanging all over the walls. It's almost like they did it on purpose so you would get even more disappointed when you turn your eyes from the wall and look at your plate.
Well, Dario D. probably felt this way too and in 2010 he took up a project called "Fast Food - Ads Vs. Reality", and as you can see in the images below the results were "surprisingly unsurprising". But, to make the competition fair, he determined some basic rules - the lighting in the picture of the real burger or taco he bought has to be as good as the light in the ad, the quality of picture also has to be the same and he must show the most attractive angles of the food he bought, or otherwise it won't be valid.
We all knew in advance what were results going to be - a big disappointment, but it is almost always that way when you compare the advertisement and reality. I would like to point out here that this was not intended as a part of "fast food is shit, you shouldn't be eating it", but quite opposite, the point of this whole project was to complain about the size of the burgers and tacos, because the author really loves eating junk food and thinks it can taste really good. source